Marketing Landing Page

PPC Strategy and UX design

The Bring Irish Nurses Campaign is part of a wider HSE Nursing campaign to encourage Irish Nurses abroad to return home.

Introduced responsive design to the website.
Conversion optimisation developed to suit mobile.
Optimised ad campaigns to reach targeted audiences.

What Did I Do?
Developed the PPC strategy including:
Designed the responsive landing page for the Bring Irish Nurses home campaign.
Implemented conversion tracking and goal tracking.
Optimised the campaign to suit mobile, as analytics revealed 57% mobile access.

I focused heavily on mobile user experience for the Bring Irish Nurses Home landing page. This included:
Position of social media.
Touch-to-call for phone numbers.
Blurred background banner image for mobile only, as it is a distraction.
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